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quarta-feira, janeiro 25, 2012

A mensagem oculta por trás de um logo inteligente...

Como já escrevemos em outra ocasião, a primeira característica de um bom e eficaz logotipo é quando ele imediatamente "agarra" a atenção do espectador e uma boa maneira de fazer isso é dando ao mesmo um pequeno problema para resolver. Todo mundo gosta de quebra-cabeças, né? Quando o espectador descobre a mensagem oculta por trás do logotipo vive o sentimento de satisfação instantânea e acaba partilhando isso com outras pessoas. É isso que faz o sucesso do logo. Pois então vamos apresentar aqui uma lista dos Logos mais criativos e inteligentes que trazem um Simbolismo Oculto. Para que você não fique quebrando muito a cabeça já esclarecemos a mensagem nas legendas. Agora, se você não quiser que a brincadeira fique por aqui, partilhe com os outros. Chame alguém do seu meio familiar, abra o post e role as imagens até que a legenda fique escondida no roda-pé da página. Depois indague a pessoa para ver se ela consegue identificar a mensagem oculta.  

1. Circo de Revistas

Tenda de circo se parece com uma revista ( Designer:logotomy)

2. Retrocesso 

Basta olhar para o logotipo que dá vontade de querer pressionar "backspace" e corrigir o erro de digitação. ( Designer: JoePrince)


3. Código de Barras

Um caneco de chopp simbolizando o estabelecimento e observe que a palavra "bar" é mais escura. (Designer: Sean Heisler)


4. Bater ou não bater? 

Mensagem oculta? O ponto de interrogação é feita de um cinto.


5. Bipolar 

O logotipo retrata emoções ambíguas. (Designer: Siah Design)


6. Pássaro

Letra "B" também é um pássaro. (Designer: Peter Varsvali)


7. Clique café

Vapor de café é feita de ponteiros de mouse (Designer: Leo)


8. Lojas Amazon

A seta de A a Z, simboliza o que a Amazon é conhecida por vender tudo, de "A a Z". Serve também como um sorriso, tornando a empresa amigável e acessível. 


9. Direto da cidade

Repare como o espaço em torno do plano constitui as letras C e D. (Designer: Logomotive) 


10. Elefont

Há uma tromba de elefante dentro da letra "e". (Designer: m1sternoname)


 11. Fórmula Um 

Espaço vazio no meio cria um número "1" para "Formula 1". 


12. Famílias 

As 3 letras no meio 'i', 'l', e segundo 'i' representam uma família (pai, mãe e uma criança).


13. F*ck!

Um logotipo provocativo contra o nazismo e o racismo. (Designer: Karl Design)


14. FedEx

Se você olhar mais de perto verá a seta apontando para a direita entre o 'E' e o 'x', o que representa precisão e velocidade com que a FedEx trabalha.


15. Metade

Sem que seja preciso qualquer comentário (Designer: Wunjo)


16. Duck Ferro

Um cabide parece com um pato. (Designer: Siah Design) 


17. Yoga Australia 

Mulher está fazendo uma pose que forma o continente australiano entre a perna e o braço.


18. Productions mortos 

Letra "i" está deitada como se fosse morta. (Designer: Ethereal)


19. Mosleep 

Mosleep é uma organização de médicos que lida com pessoas com distúrbios do sono. O logotipo é a sua 'M' inicial que foi projetado para também ser olhada como uma cama. (Designer: Muamer)


20. Mr.Cutts

Uma rede de barbearias. A tesoura é transformado para parecer um cara com óculos e bigode. (Designer: Tabitha Kristen)


21. NBC

Há um pavão escondido olhando para a direita representando o lema da empresa que é de olhar para frente, e não para trás.


22. Lápis 

Letras "i" e "l" a forma de um lápis. (Designer: reghardt)


23. Push The Bottle (Empurre a garrafa)

Você pode ver uma mão apertando um botão no interior da garrafa. (Designer: Hemisferiod)


24. Chocado 

Expressão do socket diz tudo. (Designer: Fogra)


25. Sushi

Letra "H" se parece com pauzinhos, a marca maior de um sushi. (Designer: Type08)


26. Trindade

Sem comentários. 


27. Gêmeos 

Letra "N" se parece com o número 2, simbolizando gêmeos. (Designer: Actiondesigner)


28. Para cima

Uma seta apontada para cima forma uma letra "u" e também tem um escondido "p" para dentro. (Designer: m1sternoname)


29. Vinhos Investigador 

Parece óculos, binóculos e garrafas de vinho, ao mesmo tempo. (Designer: Itsgareth)


30. Zip

(Designer: logomotive)


20 comentários:

De Tudo Um Pouco... e Nada Mais! disse...

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