Como já escrevemos em outra ocasião, a primeira característica de um bom e eficaz logotipo é quando ele imediatamente "agarra" a atenção do espectador e uma boa maneira de fazer isso é dando ao mesmo um pequeno problema para resolver. Todo mundo gosta de quebra-cabeças, né? Quando o espectador descobre a mensagem oculta por trás do logotipo vive o sentimento de satisfação instantânea e acaba partilhando isso com outras pessoas. É isso que faz o sucesso do logo. Pois então vamos apresentar aqui uma lista dos Logos mais criativos e inteligentes que trazem um Simbolismo Oculto. Para que você não fique quebrando muito a cabeça já esclarecemos a mensagem nas legendas. Agora, se você não quiser que a brincadeira fique por aqui, partilhe com os outros. Chame alguém do seu meio familiar, abra o post e role as imagens até que a legenda fique escondida no roda-pé da página. Depois indague a pessoa para ver se ela consegue identificar a mensagem oculta.
1. Circo de Revistas
Tenda de circo se parece com uma revista ( Designer:logotomy)
2. Retrocesso
Basta olhar para o logotipo que dá vontade de querer pressionar "backspace" e corrigir o erro de digitação. ( Designer: JoePrince)
3. Código de Barras
Um caneco de chopp simbolizando o estabelecimento e observe que a palavra "bar" é mais escura. (Designer: Sean Heisler)
4. Bater ou não bater?
Mensagem oculta? O ponto de interrogação é feita de um cinto.
5. Bipolar
O logotipo retrata emoções ambíguas. (Designer: Siah Design)
6. Pássaro
Letra "B" também é um pássaro. (Designer: Peter Varsvali)
7. Clique café
Vapor de café é feita de ponteiros de mouse (Designer: Leo)
8. Lojas Amazon
A seta de A a Z, simboliza o que a Amazon é conhecida por vender tudo, de "A a Z". Serve também como um sorriso, tornando a empresa amigável e acessível.
9. Direto da cidade
Repare como o espaço em torno do plano constitui as letras C e D. (Designer: Logomotive)
10. Elefont
Há uma tromba de elefante dentro da letra "e". (Designer: m1sternoname)
11. Fórmula Um
Espaço vazio no meio cria um número "1" para "Formula 1".
12. Famílias
As 3 letras no meio 'i', 'l', e segundo 'i' representam uma família (pai, mãe e uma criança).
13. F*ck!
Um logotipo provocativo contra o nazismo e o racismo. (Designer: Karl Design)
14. FedEx
Se você olhar mais de perto verá a seta apontando para a direita entre o 'E' e o 'x', o que representa precisão e velocidade com que a FedEx trabalha.
15. Metade
Sem que seja preciso qualquer comentário (Designer: Wunjo)
16. Duck Ferro
Um cabide parece com um pato. (Designer: Siah Design)
17. Yoga Australia
Mulher está fazendo uma pose que forma o continente australiano entre a perna e o braço.
18. Productions mortos
Letra "i" está deitada como se fosse morta. (Designer: Ethereal)
19. Mosleep
Mosleep é uma organização de médicos que lida com pessoas com distúrbios do sono. O logotipo é a sua 'M' inicial que foi projetado para também ser olhada como uma cama. (Designer: Muamer)
20. Mr.Cutts
Uma rede de barbearias. A tesoura é transformado para parecer um cara com óculos e bigode. (Designer: Tabitha Kristen)
21. NBC
Há um pavão escondido olhando para a direita representando o lema da empresa que é de olhar para frente, e não para trás.
22. Lápis
Letras "i" e "l" a forma de um lápis. (Designer: reghardt)
23. Push The Bottle (Empurre a garrafa)
Você pode ver uma mão apertando um botão no interior da garrafa. (Designer: Hemisferiod)
24. Chocado
Expressão do socket diz tudo. (Designer: Fogra)
25. Sushi
Letra "H" se parece com pauzinhos, a marca maior de um sushi. (Designer: Type08)
26. Trindade
Sem comentários.
27. Gêmeos
Letra "N" se parece com o número 2, simbolizando gêmeos. (Designer: Actiondesigner)
28. Para cima
Uma seta apontada para cima forma uma letra "u" e também tem um escondido "p" para dentro. (Designer: m1sternoname)
29. Vinhos Investigador
Parece óculos, binóculos e garrafas de vinho, ao mesmo tempo. (Designer: Itsgareth)
30. Zip
(Designer: logomotive)
19 comentários:
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